So you've done your research on search engine optimization. You've read about keywords, META Data and content. By now, you must have asked yourself, "Why is this so important for my website and my business?" Here is why SEO is important, and should be implemented by every business as a long term marketing strategy. An SEO Metaphor In order to better explain the significance of search engine optimization, I'd like to give you an analogy. SEO is very much like your credit score. Think about it for a sec. Your personal credit score is a number that is attributed to you by the ...
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